Jouri, known as the Damask Rose, this keffiyeh embodies the gentle and beautiful nature of this native flower to the region. The Jouri flower holds great significance in Palestinian culture, often appearing in Tatreez (embroidery), symbolizing beauty, love, and resistance. Originally worn by farmers to shield their eyes from the elements, the keffiyeh has since become a global symbol of solidarity. This lovely pink color reflects the resilience of the Jouri flower, embodying the spirit of the homeland in the classic keffiyeh motifs.
Key Features
Care Guide
- Hand wash
- Cold wash
- Air Dry
Shipping & Returns
Find our shipping policy here.
Returns eligible on full-price items and sale items under 40% off only.
Returns can be made within 14 days of delivery. Return policy here.
Our Factory
We proudly produce all of our keffiyehs in our family-owned keffiyeh factory currently operating in Amman, Jordan. Established by Jido Ahmed Al Bulbul in Jericho, Palestine in the 1950's, the factory was relocated after he was expelled from Palestine in 1967. The factory is now run by two of his children and produces a wide variety of keffiyehs amongst other textiles. Although our headquarters is based in North America, we recognize the importance of creating pieces authentically and through that, supporting the local Arab community.
