Our Story
Founded in 2018, we craft Arab heritage streetwear rooted in tradition, culture, and history. At KUVRD we combine fashion with purpose. We're an impact-driven lifestyle brand that speaks to the uniqueness of the Arab identity & culture. Our designs pay tribute to the people who make them & the places where they are made, while supporting marginalized communities through sustainable employment & community-based projects. It's our way of giving back, intertwining the threads of past and present, and crafting a brighter, more inclusive future.
Our inspiration springs from a deep-rooted history that dates back to our families textile factory in Palestine in the 1950s. Join us on this journey of reconnecting roots — preserving art, culture, and identity.
Our Mission
At KUVRD, our mission is to connect consumers globally to Arab heritage through socially conscious apparel, while simultaneously creating skillful employment opportunities for underserved locals and refugee communities.
Our Vision
The leading ethically and sustainably made Arab heritage lifestyle brand in the diaspora.
GIVING BACK WITH KUVRD
Karam by KUVRD
"Karam" – in the beautiful Arabic language, stands for kindness, generosity, and graciousness.
Karam is more than just a word; it’s a philosophy that fuels our core. With each KUVRD order, we donate a portion of the proceeds to give back to communities that depend on it. By incorporating Karam through every piece, we ensure that each design you wear is sewn with purpose. Beyond designing heritage wear, in 2025 and beyond, our focus lies in offering sustainable employment opportunities and skills training workshops. We aim to empower marginalized communities, providing them with tools to build a brighter future.
Donation Timeline
Empowering Communities
We’ve built lasting communities by employing refugees and underserved groups. Our mission is to empower artisans through sustainable long-term employment and skill-building workshops
Additionally, through our partnerships and give-back framework, KUVRD helps provide critical aid, including medical care, food, and shelter to impacted families and orphans when a crisis arises. We support causes through three main channels: community-driven campaigns featuring direct donation links, a ‘Proceeds to Cause’ option on product pages, and independently funded initiatives led by KUVRD.
Our Commitment - Sustainable Development Goals
At KUVRD, we're dedicated to supporting the Sustainable Development Goals, with a particular focus on SDG 2: Zero Hunger, SDG 3: Good Health and Well-being, SDG 8: Decent Work and Economic Growth, and SDG 10: Reduced Inequalities.
Zero Hunger
- Supporting initiatives to enhance the quality of food and medical aid distributed in Gaza.
- Promoting access to nutritious food and clean water, especially in underserved communities.
Good Health and Well-Being
- Focusing on the quality of healthy food distributed to communities, contributing indirectly to well-being.
Decent Work and Economic Growth
- Providing decent work opportunities through sustainable employment for marginalized artisans and refugees.
- Ensuring that employees earn a living wage or better.
- Creating jobs and offering long-term job placements.
Reduced Inequalities
- Empowering underserved communities by reducing economic disparities and promoting inclusivity.
Our Impact
98,000 +
Since 2020 we has donated meals to refugee families in Jordan -Jerash camp & Palestine - Gaza
30 +
Recruited & employed 30+ urban refugees/marginalized individuals in Jordan and Turkey
21
Provided training workshops to 21 marginalized individuals
Impact Timeline
