Our Story
KUVRD was founded in 2018 by the grandchildren of Ahmed Al-Bulbul, known in the family as Jido Ahmed. He was a weaver, forced out of Jaffa in May 1948, who learned the craft in Hebron and opened the Golden Textile Factory with his brothers in Jericho, Palestine, in 1958. Displaced again by the 1967 war, he rebuilt in Jordan and helped to pioneer the keffiyeh industry there, running the factory for forty years. He passed away in 2006. His two sons run the factory today in Sahab, Jordan.
We started KUVRD to carry that craft into the diaspora rather than let it end at the factory gate. Our fabric is woven at the family factory in Jordan. Every finished keffiyeh, and all of our tatreez, is made by hand at the KUVRD Collective, our workshop in Amman. The designs are a tribute to Palestinian heritage and to the people who make them.
A trade started by a refugee now employs refugees, three generations on.
Our Mission
At KUVRD, our mission is to connect consumers globally to Arab heritage through socially conscious apparel, while simultaneously creating skillful employment opportunities for underserved locals and refugee communities.
Our Vision
The leading ethically and sustainably made Arab heritage lifestyle brand in the diaspora.
Our Journey
From a family loom in Jericho to a movement across the diaspora.
Forced out of Jaffa
Jido Ahmed Al-Bulbul leaves Jaffa, Palestine, in May 1948. By June 1948 the family is in the Ein Al-Sultan refugee camp in Jericho.
Textile Factory
After learning the craft in Hebron from 1952, Jido Ahmed and his brothers open the Golden Textile Factory in Jericho, weaving keffiyehs.
Rebuilt in Jordan
Forced out again by the 1967 war, Jido Ahmed rebuilds in Jordan and helps to pioneer the keffiyeh industry there, running the factory for 40 years. He passes away in 2006. His two sons run the factory today in Sahab, Jordan.
KUVRD is founded
Jido Ahmed's grandchildren found KUVRD, bringing the family craft to the diaspora.
Karam begins
Our giving program starts with donated meals. 100,751 meals donated between 2020 and 2023.
The KUVRD Collective opens
KUVRD opens its own workshop and community space in Jabal Al Hussein, Amman. Its artisans hand-tie the hadab on every keffiyeh.
- May 1948
- 1958
- 1967
- 2018
- 2020
- 2023
- Late 2025
- Today
GIVING BACK WITH KUVRD
Karam by KUVRD
"Karam" means kindness, generosity, and graciousness in Arabic.
A set share of every KUVRD sale pays into the Karam fund, which co-funds our training workshops and emergency relief through our charity partners. Our artisans are employed by KUVRD directly. No roundups, no add-ons at checkout. You buy, we give.
Where This Goes
Three places the work actually happens.
The KUVRD Collective
Our own workshop and community space in Jabal Al Hussein, Amman. Where artisans finish every keffiyeh and hand-stitch all tatreez.
Community Projects
Twelve projects since 2018, each with its date and its partner.
Karam by KUVRD
A set share of every sale goes into the Karam fund. No roundups, no add-ons at checkout.
Our Commitment: Sustainable Development Goals
At KUVRD, we're dedicated to supporting the Sustainable Development Goals, with a particular focus on SDG 2: Zero Hunger, SDG 3: Good Health and Well-being, SDG 8: Decent Work and Economic Growth, and SDG 10: Reduced Inequalities.
Zero Hunger
- Supporting initiatives to enhance the quality of food and medical aid distributed in Gaza.
- Promoting access to nutritious food and clean water, especially in underserved communities.
Good Health and Well-Being
- Focusing on the quality of healthy food distributed to communities, contributing indirectly to well-being.
Decent Work and Economic Growth
- Providing decent work opportunities through sustainable employment for marginalized artisans and refugees.
- Ensuring that employees earn a living wage or better.
- Creating jobs and offering long-term job placements.
Our women's vocational training-to-employment programme in Jordan is supported by ALFANAR venture philanthropy.
Reduced Inequalities
- Empowering underserved communities by reducing economic disparities and promoting inclusivity.
Frequently Asked Questions
Is KUVRD Palestinian owned?
Yes. KUVRD was founded in 2018 by Hasan and Seevana Hawari, grandchildren of Jido Ahmed Al-Bulbul, a Palestinian weaver who was forced out of Jaffa in May 1948 and opened the Golden Textile Factory in Jericho, Palestine, in 1958. Three generations later, his family still weaves every KUVRD keffiyeh at the factory his two sons run in Sahab, Jordan.
Where can I read KUVRD reviews?
Customer reviews appear on each product page. Discussions about KUVRD on Reddit and elsewhere are independent of us; the facts about who we are and how our keffiyehs are made are documented on this page and on Our Factory.
How does KUVRD give back?
A set share of every sale goes into the Karam fund, which co-funds our training workshops and emergency relief through our seven charity partners: Palestine Children's Relief Fund, Human Concern International, IDRF, Families Development Association, Penny Appeal Canada, Human Appeal, and King Hussein Cancer Foundation. Since 2020 that has included 100,751 meals donated between 2020 and 2023. Every project is listed with its date and its partner on Community Projects. The KUVRD Collective in Amman also employs women artisans, supported by a wider production team.
