Our Story
Founded in 2018, we create meaningful Arab heritage streetwear rooted in tradition, culture, and history. At KUVRD we combine fashion with purpose. We're an impact-driven lifestyle brand that speaks to the uniqueness of the Arab identity & culture. Our designs pay tribute to the people who make them & the places where they are made, while supporting marginlized communities through sustainable employment & community-based projects. It's our way of giving back, intertwining the threads of past and present, and crafting a brighter, more inclusive future.
Our inspiration springs from a deep-rooted history that dates back to our families textile factory in Palestine in the 1950s. Join us on this journey of reconnecting roots — preserving art, culture, and identity.
Our Mission
At KUVRD, our mission is to connect consumers globally to Arab heritage through socially conscious apparel, while simultaneously creating skillful employment opportunities for underserved locals and refugee communities.
Our Vision
The leading ethically and sustainably made Arab heritage lifestyle brand in the diaspora.
Karam by KUVRD
"Karam" – in the beautiful nuances of the Arabic language, stands for kindness, generosity, and graciousness. It's more than just a word; it's a philosophy that fuels our core. Since the beginning, Karam by KUVRD has been our commitment to giving back. It's our heartfelt way to ensure that every KUVRD piece you wear is sewn with purpose.We're not just designing heritage wear; we're, strengthening communities through every thread. Our partnerships with charitable organization including IDRF and HCI have resulted in direct project relief aid through meal distributions.
In 2024 and beyond, our focus lies in offering sustainable employment opportunities and skills training workshops. We aim to empower marginalized communities, providing them with tools to build a brighter future.
Supporting Lebanon & Palestine
Nearly 2 million people, 70% of whom are refugees, live in Gaza under unsafe and unlivable conditions. In Lebanon, over 1 million refugees are now displaced due to escalating attacks. Ongoing violence has led to limited access to health care, food aid, shelter, and beyond. We’ve partnered with Human Concern International (HCI) and Human Appeal (HA) to support education, hunger relief, and emergency aid programs. Through our partnerships, KUVRD is providing critical aid—including medical care, food, and shelter—to impacted families and orphans.
Gaza Emergency Relief
Since day one our mission has been about community empowerment and giving back. In response to the challenges faced by the Palestinian community, particularly in Gaza, KUVRD has partnered with Human Concern International (HCI) to support three community-based programs addressing education, hunger and malnutrition. Our commitment to supporting Palestine reflects our dedication to making a tangible difference in the live sof those most in need.
In 2023 KUVRD benefited the lives of 1950 beneficiaries in Gaza . HCI's swift and effective response to the crisis in Gaza included distributing dignity kits to residents, serving cooked meals at the Asmaa school in Gaza City, and providing ready-to-eat packs in the Rafah region. These initiatives aimed not only to meet immediate needs but also to provide a sense of dignity and resilience to the community.
Our Commitment - Sustainable Development Goals
At KUVRD, we're dedicated to supporting the Sustainable Development Goals, with a particular focus on SDG 2: Zero Hunger, SDG 3: Good Health and Well-being, SDG 8: Decent Work and Economic Growth, and SDG 10: Reduced Inequalities.
Zero Hunger
- Supporting initiatives to enhance the quality of food and medical aid distributed in Gaza.
- Promoting access to nutritious food and clean water, especially in underserved communities.
Good Health and Well-Being
- Focusing on the quality of healthy food distributed to communities, contributing indirectly to well-being.
Decent Work and Economic Growth
- Providing decent work opportunities through sustainable employment for marginalized artisans and refugees.
- Ensuring that employees earn a living wage or better.
- Creating jobs and offering long-term job placements.
Reduced Inequalities
- Empowering underserved communities by reducing economic disparities and promoting inclusivity.
Our Impact
98,000 +
Since 2020 we has donated meals to refugee families in Jordan -Jerash camp & Palestine - Gaza
30 +
Recruited & employed 30+ urban refugees/marginalized individuals in Jordan and Turkey
21
Provided training workshops to 21 marginalized individuals
Impact Timeline
Our Partners
