Saba7o. It's the word we open every morning with — "good morning" in the Levantine dialect our family grew up speaking. This season, we wanted the collection to feel like that word: warm, familiar, and rooted in where we come from.
Our Spring/Summer 2026 collection is small on purpose. Every piece is hand-finished in our own workshop, and the first run is limited — because tatreez can't be rushed.
What is tatreez?
Tatreez is the centuries-old Palestinian art of hand embroidery. Traditionally stitched by women and passed from mother to daughter, each motif carries meaning — the cypress tree, the eight-pointed star, the running water of a village. A tatreez piece isn't decoration; it's a record of land, memory, and belonging.
For this collection, the women in our workshop stitched these motifs into modern, wearable silhouettes — so a tradition meant to be lived in stays lived in.
The collection
The Keffiyeh Dress — Cut from breathable linen woven with our signature keffiyeh pattern, in an easy drop-waist silhouette. It moves the way summer should. Meet the Keffiyeh Dress
Tatreez sets — Coordinated separates with hand-stitched embroidery, designed to be worn together or apart, dressed up or thrown on over denim.
Folklore bags — Hand-finished carries that put a piece of heritage on your shoulder.
Shop the full Spring/Summer 2026 collection →
Made in our own workshop
Here's how a KUVRD piece actually comes to life. The raw keffiyeh fabric is woven at our multi-generational family factory — the one our grandfather founded in Jericho and our family carried on in Jordan. That fabric then comes to our own workshop the KUVRD Collective, where the women we've trained and employ produce the finished keffiyehs and hand-make every tatreez piece, the Keffiyeh Dress, and the Folklore bags.
The workshop is ours — and it's where our mission lives. We train and employ women (and members of refugee communities) in Jordan, giving them a real trade and skills that stay with them for life. From raw fabric to final hand-embroidery, nothing is outsourced. A percentage of every sale goes to our verified cause partners. Read the story of our family factory
How to wear it into summer
Linen, tatreez, and an authentic keffiyeh are made for warm weather — light, breathable, and endlessly layerable. We put together a full Spring/Summer Keffiyeh Styling Guide for the season.
See the collection in motion
Watch the Spring/Summer 2026 reel on Instagram
Frequently asked questions
What does "saba7o" mean?
Saba7o is a casual Levantine Arabic way of saying "good morning" — the greeting our family grew up with, and the heart of this collection.
Is the tatreez really hand-embroidered?
Yes. Each tatreez piece is hand-stitched by the women in our workshop. Because the work is done by hand, quantities are limited and the first run is small.
Where is the Spring/Summer 2026 collection made?
In our own workshop in Jordan, by women we've trained and employ. The keffiyeh fabric is woven at our multi-generational family factory (rooted in Jericho); our workshop then produces the finished pieces and hand-stitches all the tatreez.
Will the collection restock?
The first run is limited. Some pieces may return, but tatreez takes time to make, so we can't guarantee restocks — join our list to be notified.
Bring a piece of heritage into your summer. Shop Spring/Summer 2026
