Founded in 2018, we create meaningful Arab heritage streetwear rooted in tradition, culture, and history. At KUVRD we combine fashion with purpose. We're an impact-driven lifestyle brand that speaks to the uniqueness of the Arab identity & culture. Our designs honour the people who make them & the places where they are made, while supporting marginlized communities through sustainable employment & community-based projects.It's our way of giving back, intertwining the threads of past and present, and crafting a brighter, more inclusive future.

Our inspiration springs from a deep-rooted history that dates back to our families textile factory in Palestine in the 1950s. 

Join us on this journey of reconnecting roots — preserving art, culture, and identity.