Woven in our family factory in Jordan, this reversible keffiyeh remains a bridge between tradition and contemporary identity, featuring the keffiyeh on one side and a floral print rooted in Falahi (rural) Arab heritage on the other. Named Ruman, Arabic for pomegranate, the deep red color reflects the fruit’s cultural significance across the region, symbolizing life, resilience, and abundance.
Key Features
Care Guide
- Hand wash
- Cold wash
- Air Dry
Shipping & Returns
Find our shipping policy here.
Returns eligible on full-price items and sale items under 40% off only.
Returns can be made within 14 days of delivery. Return policy here.
Our Factory
We proudly produce all of our keffiyehs in our family-owned keffiyeh factory currently operating in Amman, Jordan. Established by Jido Ahmed Al Bulbul in Jericho, Palestine in the 1950's, the factory was relocated after he was expelled from Palestine in 1967. The factory is now run by two of his children and produces a wide variety of keffiyehs amongst other textiles. Although our headquarters is based in North America, we recognize the importance of creating pieces authentically and through that, supporting the local Arab community.
