KUVRD x Dana Salah

Every year KUVRD makes a promise to spotlight a Arab woman to support and empower them in the creative community through fashion design. This year, Inspired by Dana Salah's unique style in her music videos, this collection is an extension of her creative expression through heritage streetwear.

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Our Factory

We take great pride in manufacturing all of our keffiyehs at our family-owned factory located in Amman, Jordan. Originally founded by the late Jido Ahmed Al Bulbul in Jericho, Palestine during the 1950s, the factory was later moved to Jordan after he was forced to leave Palestine in 1967. Today, the factory is operated by two of his children and produces a diverse range of keffiyehs and other textiles. While our main office is in North America, we understand the significance of producing authentic pieces and supporting the local Arab community.

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